What is Greenwashing?

greenwashing explained.

Have you ever been fooled by Greenwashing? Have you ever even heard of greenwashing before?

Since becoming really interested in the health effects of certain substances used in food and body products, I’ve become more and more aware of the deceptive labeling many companies utilize to fool consumers.  The move toward protecting our bodies and the environment is being hijacked by corporations to make a quick buck.

Meanwhile, they undermine the movement with unsustainable practices, whilst taking money from those who want to protect the planet. They use many tricks including confusing terminology like “biodegradable” and words that have strong meaning for consumers like “natural” “good” “pure” to hide the nasty ingredients in fine-print on the back.

With these labeling tricks they inflate the price of still-toxic products to make more money for themselves.  Here’s a guide to understanding and identifying greenwashing, and all the reasons such products should be avoided.